Account management skills for sales: How to create growth and retain your most important customers

SAMA welcomes you to “Account management skills for sales: How to create growth and retain your most important customers,” a fully virtual, blended training program that equips the new-to-role account manager and/or sales professional to:

• Elevate engagement and grow business with important customers
• Apply best-in-class, pragmatic account management processes, principles and tools.

Build front-line salespeople’s skillset and mindset to effectively engage large and/or important accounts with behaviors that have been proven to drive growth. Begin shifting mindsets from “product-based” to “customer-centric” while positioning your firm as a true value-add solution supplier and stop customers from seeing you as “just another vendor.”

Participants will be equipped with a repeatable account-centric selling process and playbook integrating more than 20 proven principles and tools – downloadable, ”smart” editable templates that structure thinking and guide application of leading account management practices.

Dates :

  Session #1: Thu., June 6th

  Session #2: Tue., June 11th

  Session #3: Thu., June 13th

  Session #4: Tue., June 18th

  Session #5: Thu., June 20th