Could Being Too Familiar with Your Strategic Accounts Stall Your Account Growth?
Speaker: Mark Allen Roberts, CEO, OTB Solutions
At the SAMA conference in Miami this year, we had strong reviews from a session led by Mark Allen Roberts, where he challenges those in attendance not to grow too familiar with your strategic accounts. He shared how any relationship can grow stale if you do not continue to explore the other person's needs and challenges. In this webinar, Mark will provide a familiarity assessment to help those in attendance identify if they have grown too familiar with their strategic accounts. Mark will share the top three reasons strategic account managers and key account managers grow to failure with their large accounts and how to quickly reengage and develop plans for explosive growth in revenue and profit margins.
Key learning objectives:
- Assess if you are too failure with your strategic account(s)
- Strategies and tactics to find opportunities for growth
- Discuss sales skills required to gather insights for strategic account growth plans