2025 SAMA Academy Online - CORE 0, March 31-April 3

SAM playbook: Foundational skills for driving superior customer results - CORE 0

Recommended Audience: SAM/KAM/GAM, SAM Program Leaders, SAM Managers, Cross-functional team members

Level of proficiency: Foundational

Certification eligibility: Yes, recommended start for all CSAM candidates

Presented by: Valkre & Whetstone Inc.

This course teaches participants the full scope of the role and responsibilities of a strategic account manager as well as a repeatable framework for co-creating value with a customer. Participants will work with real-life case studies to better understand the progression of a typical customer engagement and the requisite skills and competencies: Customer co-discovery, fit and planning; value co-creation, monetization and negotiation; and value-tracking and delivery. This course uniquely combines technology and SAMA's knowledge architecture to accelerate learning and application of KAM/ SAM best practices.