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When and Where
  • 7/15/2025 8:30 AM CDT
  • 7/15/2025 4:30 PM CDT
  • Chicago, IL

CORE 2 - Co-creation and quantification of value

Recommended Audience: SAM/KAM/GAM, SAM Program Leaders, SAM Managers, Cross-functional team members

Level of proficiency: Foundational / Intermediate

Certification eligibility: Required course of the CSAM Program

Presented by: The Summit Group


Higher-order value is created when companies collaborate to develop relevant, differentiating solutions that impact what the customer – and customer’s customer – care most about. This “core” SAM program equips strategic account managers with leading practices; a proven, pragmatic “operating system”; and tools to co-create value with the customer - tools that differentiates how you engage, elevates relationships, and accelerates mutual, sustainable and profitable growth.