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The Hero’s Journey: How to Leverage Storytelling to Engage Customers and Drive Innovation

Recommended Audience: SAM/KAM/GAM, SAM Program Leaders, SAM Managers

Level of proficiency: Intermediate to Advance

Certification eligibility: Yes

Presented by: Whetstone, Inc.

Harnessing the power of storytelling can transform the way you engage with customers and drive successful outcomes. This full-day workshop is designed to provide Strategic Account Managers (SAMs) with the tools and insights needed to effectively use the Hero’s Journey framework in strategic account management. Through practical exercises and engaging discussions, participants will learn to create emotionally compelling value propositions and strategies that resonate deeply with customers. You'll gain a deeper understanding of how to analyze industry forces, assess customer situations and use storytelling to motivate and drive innovative solutions with key stakeholders.