2026 SAMA Academy Online - E12, April 21-22

E12 - Strategic thinking for SAM success: Putting “strategic” back in “strategic account management" 

Recommended Audience: SAM/KAM/GAM, SAM Managers, Cross-functional team members

Level of proficiency: Foundational / Intermediate

Certification eligibility: Yes

Presented by: Vantage Partners

Strategic account management success requires you to be seen as a trusted advisor to customers, which usually involves engaging strategically with senior customer executives. This requires thinking more broadly, creatively and deeply about business risks and their causes, about opportunities for expansion and innovation, and about the broad and complex business landscape in which your customers operate. This highly interactive workshop provides practical frameworks and tools to enhance strategic account managers’ abilities to think and operate strategically, build credibility with executives and provide strategic insights to customers.