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When and Where
  • 11/19/2024 8:30 AM CST
  • 11/20/2024 12:00 PM CST
  • Online

CORE 2 - Co-creation and quantification of value

Recommended Audience: SAM/KAM/GAM, SAM Program Leaders, SAM Managers, Cross-functional team members

Level of proficiency: Foundational / Intermediate

Certification eligibility: Required course of the CSAM Program

Presented by: The Summit Group

Higher-order value is created when companies collaborate to develop relevant, differentiating solutions that impact what the customer – and customer’s customer – care most about. This “core” SAM program equips strategic account managers with leading practices; a proven, pragmatic “operating system”; and tools to co-create value with the customer - tools that differentiates how you engage, elevates relationships, and accelerates mutual, sustainable and profitable growth.