E12 - Strategic thinking for SAM success: Putting “strategic” back in “strategic account management"
Recommended Audience: SAM/KAM/GAM, SAM Managers, Cross-functional team members
Level of proficiency: Foundational / Intermediate
Certification eligibility: Yes
Presented by: Vantage Partners
Strategic account management success requires you to be seen as a trusted advisor to customers, which usually involves engaging strategically with senior customer executives. This requires thinking more broadly, creatively and deeply about business risks and their causes, about opportunities for expansion and innovation, and about the broad and complex business landscape in which your customers operate. This highly interactive workshop provides practical frameworks and tools to enhance strategic account managers’ abilities to think and operate strategically, build credibility with executives and provide strategic insights to customers.