2024 SAMA Academy Online - E16, November 5-6

E16 - Monetization of value

Recommended Audience: SAM/KAM/GAM, SAM Program Leaders, SAM Managers

Level of proficiency: Intermediate / Advanced

Certification eligibility: Yes

Presented by: The Summit Group

Strategic account managers are responsible for monetizing the investments their companies have made to build the products and services they offer – and to prevent them from being commoditized. A product or service will become commoditized if it does not have differentiated value that can be quantified and monetized, and so it is the SAM’s responsibility to convert this value into cash. This course equips strategic account managers with leading practices, frameworks and tools to quantify and monetize the value they bring to their customer and to differentiates how they engage with them.