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When and Where
  • 5/27/2026 8:30 AM CDT
  • 7/22/2026 12:00 PM CDT
  • Virtual

Critical Skills for Strategic Sales: How to engage, create value, retain, and grow your most important customers

SAMA and The Summit Group welcome you to this fully virtual, blended training program.


Learn strategic selling skills grounded in best practice account management process, principles & tools -

  • Begins with the customer – how they want to engage and buy, not how you want to sell
  • Grounded in a deep understanding of the customer’s business, Careabouts™, and priorities
  • Fueled by insights
  • Differentiates how you engage
  • A common approach, tools, & principles enables a common language – elevates internal and customer collaboration
  • Proven to increase customer value, accelerate growth, and counter commoditization

Participants will be equipped with a repeatable account-centric selling process and playbook integrating more than 20 proven principles and tools – downloadable, ”smart” editable templates that structure thinking and guide application of leading account management practices.


Dates :

  Session #1: Wednesday, May 27, 8:30AM CST - 12PM CST

  Session #2: Wednesday, June 10, 8:30AM CST - 12PM CST

  Session #3: Wednesday, June 24, 8:30AM CST - 12PM CST

  Session #4: Wednesday, July 8, 8:30AM CST - 12PM CST

  Session #5: Wednesday, July 22, 8:30AM CST - 12PM CST